Warner Bros. Discovery Sets Foot in Qatar with Media Expansion

Doha, Qatar – February 2025 – In a significant move to strengthen its presence in the Middle East, Warner Bros. Discovery has announced the launch of a new media operation in Media City Qatar, located in Doha. The expansion marks a major step in the company’s global strategy to enhance digital content production, news broadcasting, and regional storytelling.

Warner Bros. Discovery’s Vision for Media City Qatar

The new facility will serve as a cutting-edge production hub, aimed at creating multi-platform content tailored for both regional and international audiences. A key highlight of this initiative is the planned launch of an innovative weekly show for CNN International, which will provide in-depth coverage of Middle Eastern affairs.

Media City Qatar, an emerging hub for global media enterprises, has positioned itself as a prime location for international broadcasters and content creators. This move aligns with Qatar’s broader efforts to develop its media landscape and attract major industry players.

Expanding Regional Influence: Warner Bros. Discovery in the Middle East

Warner Bros. Discovery’s decision to establish a base in Qatar follows extensive assessments of global opportunities. With an already strong footprint in the region—including CNN bureaus in Abu Dhabi, Jerusalem, Istanbul, Cairo, and Beirut—this new expansion signals the company’s long-term commitment to the Middle East.

Beyond CNN’s weekly program, the new Qatar-based operation is expected to focus on:

• News production and analysis for global distribution.

• Development of digital and Arabic-language content.

• Collaborations with regional media professionals to foster storytelling in the Middle East.

Qatar: Continuously Leading the Media Hubs in the Middle East

Qatar has invested heavily in its media infrastructure, making it an attractive destination for international broadcasters. The country’s incentives, state-of-the-art media facilities, and strategic location offer a competitive edge for companies seeking to expand in the region.

While investment figures and job creation details remain undisclosed, industry experts anticipate that Warner Bros. Discovery’s presence will provide a boost to Qatar’s media sector, driving innovation and increasing employment opportunities.

As Warner Bros. Discovery finalizes its expansion plans, all eyes will be on Media City Qatar as it grows into a regional powerhouse for news, entertainment, and digital content production.

More details on programming, investment scope, and operational timelines along with the investment volume and the potetial job creation are expected in the coming months.

Stay tuned for updates as this story unfolds.