FDI Attraction Strategy and Implementation

We develop and execute investment attraction strategies to attract foreign direct investment (FDI) projects by employing robust methodologies and data-driven approaches. Our work encompasses both the strategic development of FDI attraction plans and their effective implementation.

We offer tailored, long-term FDI lead generation programmes focused on harnessing the unique competitive advantages of our clients' locations, serving as a vital bridge between Europe and Africa. This ensures that our clients’ locations are effectively positioned to showcase their competitive strengths and comparative advantages as premier investment destinations within target markets.

Our FDI implementation services extend beyond lead generation, fostering synergies across targeted activities to develop integrated value chains in specific products or operations. This holistic approach ensures sustainable growth and maximises the impact of investment initiatives.

Enhancing Trade Balance

We provide a tailored export support bespoken services meticulously designed to achieve the overarching goal of increasing net export volume and enhancing the gross domestic product (GDP) of our clients' economies. These programmes also aim to improve net export value and strengthen the balance of trade.

An increase in export volume benefits both the private sector, through the direct sales it generates, and the public sector, by positively influencing the overall balance of trade. As such, public sector support is crucial for the success of international trade promotion initiatives.

Our programmes are capable of assisting up to 10 companies within a single month, acting as a direct sales team for selected products and services to ensure tangible and impactful results.

Transforming Institutional Potential & Advancing Competencies

Our Capacity Building offers two forms of support, product development and trainings:

The product development form is tailored to the needs of clients to develop for instance, dynamic investment map designed to provide a comprehensive visualisation of key investment opportunities within a specific region or market. This product serves as a strategic tool for guiding investment decisions, facilitating market entry, and enhancing the attractiveness of investment locations.

The training programmes paired with comprehensive, practical, in-market expertise to Investment Promotion Agencies (IPAs) focused on building capacity for investment attraction. These programmes are designed to transfer advanced knowledge and best practices, enabling IPAs to implement both FDI attraction and trade promotion strategies effectively within their organisations.

The product development and training forms both aim at empowering our partners to transition from external reliance to leveraging their internal resources, equipping them with the skills to strategize and win FDI projects independently that fosters institutional self-sufficiency and ensures long-term competitiveness in the global investment landscape.

Driving Impact with Our Esteemed Partners